Licensed Carriage Hire is privileged to take delivery of the new BMW 7 Series this week. We have taken a closer look at the car to understand it a little further and if it is going to knock its rivals off top chauffeur vehicle spot.
BMW have always put the driver first, the range of vehicles available today and their performance, efficiency and kerb appeal have always been at the hugest standard. This though sometimes has affected its chauffeur appeal, as being a rear seated passenger still encounters the highest level of luxury but slightly lacking in a lower league when it comes to its top rival, the Mercedes Benz S Class.
The all new BMW 7 Series has spent many months in development and its brief was to be a 'class leader' not only in technology, but in luxury for both the rear and passenger. The new generation boasts 25 technology innovations, 14 industry firsts and while a dynamic experience was key in the new product, the rear compartment luxury was top of the 'to do list' designers brief.
Half of all sales for the 7 Series are expected to be into the chauffeur market which is why you will find that on the LD models an electric sunroof, roller sun blind for rear window and a slightly different exterior design will set it apart from the standard wheelbase models.
From xDrive four wheel drive to interior gesture control for the radio and phone calls, this car almost makes some of its newest rivals look dated. Make no mistake, with standard air suspension and a remote parking feature that allows you to park the car while standing outside; this is a very clever car indeed.
Whether you think it's a stylish one is another matter. On the face of it the 7 Series might not look drastically different in profile or from the rear but up front it's a different story, with a new over sized grill and wide lights with eye catching LEDs. If that's not enough, from the middle of next year, you'll also be able to specify a front passenger's seat that rotates and folds out into a footrest. With your rear seat fully reclined, it'll be about as close as you can get to being in bed.
Under the bonnet there are a couple of different are a couple of different options but most chauffeurs would look at the diesels of which there are 2 choices, both 3.0-litre diesel come with 265bhp (in the 730d) or 320bhp (in the 740d). A plug-in hybrid electric version capable of just 49g/km is due next year, as is a flagship 6.0-litre V12.
The 'Touch Command' Samsung tablet opens up a whole world of apps and media from the rear seat to the pair of 10.2-inch displays, is removable from the car and integrates very nicely into the Executive Lounge rear console.
Other features include Wi-Fi, the Welcome Light Carpet, using LEDs in the side skirts to bathe the car's perimeter in light when it's dark and the impressive and wireless charging for your mobile phone. Then there is the key fob which you can get data on the vehicle including servicing information, fuel range and next year will enable you to remote control the car into a tight parking space while you watch from outside the vehicle.
BMW have always put the driver first, the range of vehicles available today and their performance, efficiency and kerb appeal have always been at the hugest standard. This though sometimes has affected its chauffeur appeal, as being a rear seated passenger still encounters the highest level of luxury but slightly lacking in a lower league when it comes to its top rival, the Mercedes Benz S Class.
The all new BMW 7 Series has spent many months in development and its brief was to be a 'class leader' not only in technology, but in luxury for both the rear and passenger. The new generation boasts 25 technology innovations, 14 industry firsts and while a dynamic experience was key in the new product, the rear compartment luxury was top of the 'to do list' designers brief.
Half of all sales for the 7 Series are expected to be into the chauffeur market which is why you will find that on the LD models an electric sunroof, roller sun blind for rear window and a slightly different exterior design will set it apart from the standard wheelbase models.
From xDrive four wheel drive to interior gesture control for the radio and phone calls, this car almost makes some of its newest rivals look dated. Make no mistake, with standard air suspension and a remote parking feature that allows you to park the car while standing outside; this is a very clever car indeed.
Whether you think it's a stylish one is another matter. On the face of it the 7 Series might not look drastically different in profile or from the rear but up front it's a different story, with a new over sized grill and wide lights with eye catching LEDs. If that's not enough, from the middle of next year, you'll also be able to specify a front passenger's seat that rotates and folds out into a footrest. With your rear seat fully reclined, it'll be about as close as you can get to being in bed.
Under the bonnet there are a couple of different are a couple of different options but most chauffeurs would look at the diesels of which there are 2 choices, both 3.0-litre diesel come with 265bhp (in the 730d) or 320bhp (in the 740d). A plug-in hybrid electric version capable of just 49g/km is due next year, as is a flagship 6.0-litre V12.
The 'Touch Command' Samsung tablet opens up a whole world of apps and media from the rear seat to the pair of 10.2-inch displays, is removable from the car and integrates very nicely into the Executive Lounge rear console.
There are many improvements to this new 7 Series on its predecessor all of which are positive especially for the chauffeur sector. A smooth drive, luxurious feel and comfort for the driver and all passengers along with some ground breaking technology.
LCH have 730Ld, 740Li and 730d X-Drive on fleet available for hire. Contact our sales team on 0345 890 1000 for further information.
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